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Elephant Bytes
Elephant Bytes started as a blog assignment for my Digital Marketplaces class, taught by Professor Ravi Aron. We were tasked with writing about a changing technology, so I chose to tackle big data. As a marketer, I’d heard the phrase “big data” thrown around constantly and no one seemed to have fully defined how it applied to marketing strategy. I structured my posts around real-world business cases, and highlighted companies that, at the time, were utilizing this new branch of technology.
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Other Business School Projects
Marketing Strategy Course: Cognizant Technology Solutions Final Report